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Compendium
Compendium






What to do if you’re writing for a client and can’t get personal stories out of them (Rule #29), and ….Ever felt like your sales email ‘feels’ wrong … but can’t figure out why? I almost guarantee it’s because your email’s lead is missing one of the three things in Rule #28….

Compendium how to#

  • How to pull story ideas from your day-to-day life (hint: you’re looking in the wrong place!) (Rule #27).
  • Why it’s okay to make up “untrue” stories for your emails, and how to do it (Rule #26).
  • The most incredible technique in the history of storytelling - I use it almost every day (Rule #25).
  • A creepy trick for psychologically abusing your readers into revering you - admittedly, I’m not sure if this will work for anyone other than me, but if you’re on my list you’ve definitely seen ME do this to you, and it’s why you are reading this sales page now … (Rule #24).
  • Why “being your true self” is BAD advice for emails (Rule #22).
  • The 8 words Australia’s bestselling author taught me about writing emails people want to stay subscribed to for years (Rule #20).
  • A specific numerical rule for how often to sell in your emails, and how hard to do it (Rules #17 and #18).
  • Why telling your sales message in an email is a BAD idea in 2022 (Rule #15).
  • The THREE hurdles to getting your email read (getting it opened is just the first one - but I’ve never heard anyone teach the other two!) AND how to overcome them (Rules #12, #13 and #14).
  • compendium

    The ideal email length - and yes, I give a word count (Rule #9).Simply spending 30 minutes reading the Email Copywriting Compendium once will be enough to permanently ‘upgrade’ your email copywriting skills for life … Though for maximum effect you’ll want to read through it over and over: How to turn those ideas into killer, story-based sales emails that people literally get addicted to reading …Īnd how to do all this practically ‘ on demand’ for yourself or your clients! I will show you how to ‘tap into’ a stream of unlimited email ideas … I’m personal friends with many of these copywriters, and in many cases I was also trying a lot harder.īut you can’t deny … my methods for writing emails obviously work.Īnd the good news is: In my Email Copywriting Compendium … I give you my ENTIRE philosophy on this ‘new, fun way’ I write every one of my own sales emails. Now please don’t get me wrong … I’m being kinda tongue-in-cheek there. As you can see … my new, fun approach to sales emails keeps taking ‘scalps’ from giants in the copywriting world, ALL with bigger email lists than mine!






    Compendium